NASCAR Executive Jill Gregory Named Executive Vice President and General Manager at Sonoma Raceway

NASCAR executive and sports marketer Jill Gregory has been named the new executive vice president and general manager at Sonoma Raceway.

Named by Adweek one of “The Most Powerful Women in Sports” for the past two years, Gregory assumes leadership of the historic 1,600-acre property where she attended her first NASCAR road course race as a teenager.

“Growing up in nearby Modesto, my cousins brought me to NASCAR races at Sonoma when I was in high school,” Gregory said. “I’ve been a true fan of this place for most of my life, and now I’m blessed with a leadership opportunity to return and inspire others to have the same love for the region that I do.”

Gregory follows Steve Page, who announced his retirement last August after nearly three decades at the helm of Sonoma Raceway.

Previously, Gregory was the executive vice president and chief marketing and content officer at NASCAR and the managing executive of the company’s Charlotte-based operations. She led the marketing, media, communications, broadcasting and diversity and inclusion functions for NASCAR, and was responsible for the sanctioning body’s digital platform, including, the NASCAR Mobile app and fantasy games. 

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